There are all kinds of contests for the family...
For older children, teens, and adults, there are 3 separate chocolate-pie-eating contests.
The Scooper Bowl ice-cream-eating contest is free of charge, open to children aged 6 and under. Eat all the ice cream you can in 1 minute (no hands!) and win a prize.
In the afternoon, the Chocolate Fear Factor event features teams of teens competing in athletic feats and (of course) chocolate-covered insect-eating.
And...
A chocolate-milk Tug-of-War determines the top teams.